WHY YOU SHOULD BE GOAL-SETTING FOR YOUR BUSINESS

Want your life to look like this [see below] on a weekday morning? Me too, me too! More vacation time, more money, creative freedom, not having to commute? One of these reasons probably vaguely describes why you went to/want to work for yourself. When you work for yourself, it can be really easy to get caught up in all the work to be done everyday and it seems hard to remember why you started when those moments kick in…

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This is why, even if you don’t personally goal set, you NEED to be goal-setting professionally. Not only will it help you stay the course- decisions will be easier to make, your workload will seem more manageable and the light [reaching that goal!] at the end of the tunnel might not seem so far away. Here are three reasons you need to be setting goals for your business…

CLEAR DIRECTION

Your light at the end of the tunnel on those dark days comes in the form of goals. What is it you’re working towards? When you’re honest with yourself about the things that you truly want to achieve in your business, the skills you might need to learn, strategies to put into action or people/systems to let go of – you’re more likely to focus on the things that are going to build the strongest foundation for the next year of business and beyond that will guide you through that [at times dark] tunnel.

YOUR MEASURING STICK

You are making decisions about your business everyday. Some are made practically from auto-pilot but others are more difficult and give us pause. When you have clear, defined goals – you know where you want your business to end up at the end of the day. Measure EVERYTHING against those goals and your decisions will become easier to make. Does it bring you closer or further away from your goals? Does it teach you something valuable that will enable you to take steps towards your goals? Does it align you to achieve your goal?

PROGRESS VS. PERFECTION

I’m a believer that evaluation is absolutely necessary to the success of any business. Conversely, constant evaluation can become a cog in the wheel. As business owners, we are constantly striving to make progress and get to the next level. When we forget to celebrate our victories [yay! you’ve reached a goal] work begins to feel monotonous and work turns into the grind. Feel good about your achievements and little victories by measuring your progress and celebrating the milestones when you’ve reached them – it’s a good reminder that we’re striving for progress, not perfection.

Are you goal setting now? How has it helped you in your business? 

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